Discriminating Irreverence

Chevy Ad Response, FTW

“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”

GM Global Chief Marketing Officer Joel Ewanick, responding to Ford’s request that this Chevy commercial be taken down.

Win.



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